In the relation with its customers, shareholders and suppliers:

• To provide product quality and given services and to assure the satisfaction of the necessities of the customers;
• Develop shares that increase the productivity and assure the yield and growth of the company; 
• The goal in day-by-day, and all the circumstances, the principles of the honesty, respect, integrity and transparency;

In the relation with its workers:

• Promote the equality of chances, without any type of disrespect or discrimination, with respect to sex, age, raçla, social classroom, civil state and religion.
• Bet on the formation and personal and professional development; 
• Supply to quality and environment of work, through the creation of conditions of hygiene and security.